Achieve sweet success in your sweet biscuit category by catering to the latest consumer trends & ensuring a diverse range of products to cater all consumer preferences!
Is your Sweet Biscuit category performing to its best?
Amidst the growing concerns around sugar intake, sweet biscuits remain a beloved choice for UK consumers. Biscuits play a key role in the snacking habits of the nation, as well as a timeless treats amongst family and friends.
The increasing market demand for sweet biscuits mirrors the rising trend for convenience foods in the UK. Factors such as busy lifestyles, increased female workforce participation, and a high population of commuters all play a role in the growth of the sector. The key to retail success is having a range that covers both in-home and on-the-go needs while also aligning with current consumer trends.
We boast an extensive range of sweet biscuits, catering to different tastes and needs. From everyday indulgences to special occasions, our selection includes options for all preferences.
Rendles’ NEW All Butter Sweet Biscuits, exclusively available through Springvale Foods, bring you premium sweet biscuit options in a variety of formats. Available in sharing and twin packs, these products cater to speciality food, premium convenience, and food service.
Stocking a diverse range ensures customers find the perfect biscuit for every craving and occasion.
Consumer Trends
- Biscuits ranks as the UK’s second largest snacking category, boasting a value of nearly £3.3bn, surpassing the crisps & snacks and cake categories!
Be it sweet or savoury, nearly 28 million households in the UK purchased biscuits in 2022. Within the category, Sweet Biscuits lead the charge, accounting for a substantial 61% of the sales value, marking the category's most significant segment. - Sweet Biscuits rank second in the fastest growing category in our business, accounting for over 12% of our total sales.
The largest growth has been reported in the convenience sector, shortly followed by hamper companies. - Shelf visibility is essential for Sweet Biscuit products following HFSS restrictions.
HFSS product location restrictions hamper in-store visibility for sweet biscuits. This makes it even more important for sweet biscuit products to stand out in the biscuit aisle. The use of POS and product grouping can help influence shoppers buying decisions. - Sweet biscuits remain popular among consumers despite concerns about sugar.
This reflects the snacking culture in the United Kingdom and the appeal of these treats across all ages, despite strong competition from other snack options. - A sharing range ideal for home entertainment can drive sales within the category.
Sweet biscuits are commonly enjoyed at home as an afternoon treat. Sweet biscuit sharing is an affordable way to bring people together. - Offering portion-sized packs & seasonal ranges encourage continued consumer purchases.
Focusing on quality over quantity, along with introducing seasonal releases featuring new flavours, will help maintain consumer interest and drive purchases.
Trivia
New product launches focusing on health and dietary requirements are often rare within the sweet biscuits category, but providing an offering shows your diversity as a retailer.
Nairn’s newest range of gluten free dunkable oatie biscuits, cater to the growing number of free-from consumers.
Make more health-conscious biscuits more accessible to your customers by stocking Nairn’s!
How to Upsell
Arrange your products on the appropriate shelves to draw in customers and optimise your sales.
1. GiftingPresenting sweet biscuits tailored for gifting alongside other related gifting items or complementary products can encourage upsells by creating a convenient and appealing gift. Present on aisle ends for enhanced exposure.
2. Grab & Go
Arranging grab & go sweet biscuit formats together streamlines the selection process for customers looking for quick and easy snacking options within busy retail spaces. Display with your hot drink counter for increased upsell opportunities.
3. Gluten-Free
Grouping GF biscuits within your free-from category helps to promote upselling. Showcasing a variety of gluten-free choices in one place, encourages customers to explore and potentially buy more due to the assortment and clear accessibility of product.
4. Children's
Merchandising sweet biscuits designed for children on lower-level shelving increases their visibility for children & makes it easier for parents to involve their kids in choosing snacks.
5. Mainstream
Displaying mainstream sweet biscuit brands together highlights a wide array of popular choices. Alternatively, mixing mainstream brands with lesser-known ones for cross-promotion introduces customers to new options while reinforcing the familiarity of popular brands.
