Market Trend: Vegan & Plant-Based
Plant-based food will remain a dominant food trend in 2024. Around 7.2 million adults in the UK follow a meat-free diet, & it’s predicted that by 2025, a staggering 25% of the UK is going to be vegan/plant based.
With consumers seeking healthier & more sustainable dietary choices, it’s the ideal time to consider incorporating or expanding your store’s vegan options.
Meeting the Demand for Plant-Based Options
With an increasing number of consumers embracing plant-based diets, the challenge for retailers is how to keep up with the growing interest in vegan options.
Consumers today want food that not only benefits their bodies but is also kind to the planet. Clear labelling and certification of vegan products are essential for helping consumers identify ethical & sustainable options.
Offer a Variety of Plant-Based Options
Vegan options are gaining recognition not only among vegans but also among the wider consumer market.
The market has witnessed significant growth in plant-based products tailored to various dietary needs, and we will continue to see this trend into 2024. This presents a great opportunity for retailers to introduce new & exciting options that cater to their customers' changing dietary preferences.
The Popularity of Plant-Based Grab & Go Snacks
The growth of vegan diets across the UK has sparked the expansion of plant-based, convenient on-the-go snacking sales.
Fast becoming a consumer favourite are Eat Real’s selection of healthy and delicious plant-based crisps! Their entire lineup is free from gluten, suitable for vegans, and boasts a 30% reduction in fat compared to regular potato crisps.
Vegan Home Cooking
As more people cook from scratch in bid to live a healthier for cost effective lifestyle, there's a growing demand for high quality vegan cooking ingredients. Fine food retailers are in a unique position to provide these quality alternatives for vegan home cooking.
Mr Organic offers a fantastic range of pasta sauces that are not only delicious but also entirely plant based. Their sauces are made with organic, high-quality ingredients, ensuring that your homemade vegan meals are both tasty & wholesome. With a variety of flavours to choose from, Mr Organic pasta sauces make it easy for consumers to enjoy a convenient and flavourful vegan dining experience.
Vegan Aisle and POS
With a blend of products across category to provide an enticing depth of range consider merchandising a designated vegan or free from section within your store. This not only makes it easier for customers to find what they're looking for but also shows your commitment to meeting their dietary needs.
Additionally, consider running eye-catching point-of-sale (POS) promotions and tempting introductory offers. Offering more attractive vegan choices, will fuel growth within your store by attracting a wider range of consumers.