Achieve sweet success in your sweet biscuit category by catering to the latest consumer trends & ensuring a diverse range of products to cater all consumer preferences!
Is your Sweet Biscuit category performing to its best?
Amidst the growing concerns around sugar intake, sweet biscuits remain a beloved choice for UK consumers. Biscuits play a key role in the snacking habits of the nation, as well as a timeless treats amongst family and friends.
The increasing market demand for sweet biscuits mirrors the rising trend for convenience foods in the UK. Factors such as busy lifestyles, increased female workforce participation, and a high population of commuters all play a role in the growth of the sector. The key to retail success is having a range that covers both in-home and on-the-go needs while also aligning with current consumer trends.
We boast an extensive range of sweet biscuits, catering to different tastes and needs. From everyday indulgences to special occasions, our selection includes options for all preferences.
Rendles’ NEW All Butter Sweet Biscuits, exclusively available through Springvale Foods, bring you premium sweet biscuit options in a variety of formats. Available in sharing and twin packs, these products cater to speciality food, premium convenience, and food service.
Stocking a diverse range ensures customers find the perfect biscuit for every craving and occasion.
Consumer Trends
Trivia
New product launches focusing on health and dietary requirements are often rare within the sweet biscuits category, but providing an offering shows your diversity as a retailer.
Nairn’s newest range of gluten free dunkable oatie biscuits, cater to the growing number of free-from consumers.
Make more health-conscious biscuits more accessible to your customers by stocking Nairn’s!
How to Upsell
Arrange your products on the appropriate shelves to draw in customers and optimise your sales.
1. Gifting2. Grab & Go
Arranging grab & go sweet biscuit formats together streamlines the selection process for customers looking for quick and easy snacking options within busy retail spaces. Display with your hot drink counter for increased upsell opportunities.
3. Gluten-Free
Grouping GF biscuits within your free-from category helps to promote upselling. Showcasing a variety of gluten-free choices in one place, encourages customers to explore and potentially buy more due to the assortment and clear accessibility of product.
4. Children's
Merchandising sweet biscuits designed for children on lower-level shelving increases their visibility for children & makes it easier for parents to involve their kids in choosing snacks.
5. Mainstream
Displaying mainstream sweet biscuit brands together highlights a wide array of popular choices. Alternatively, mixing mainstream brands with lesser-known ones for cross-promotion introduces customers to new options while reinforcing the familiarity of popular brands.