Journey Highlights: Springvale Foods Turns 31!
As Springvale Foods marks its 31st company anniversary, it's a time not only to celebrate but also to reflect on the remarkable journey that has brought us to where we are today.
For over three decades, we have continuously strived for excellence, innovation, and customer satisfaction, and along the way we've achieved some big milestones.
Let's take a trip down memory lane!
2022: A Year of Rebranding & New Ventures
In 2022, we took an exciting step forward in rebranding our house brand Rendles. We also launched a new house brand, Ashwells, focused on bringing a new & contemporary brand of loaf cakes to the speciality food sector.
We gave our house brand Rendles a complete design overhaul to ensure its products have great visual impact and do the best possible job on customers shelves. We introduced a new contemporary and premium look to the range. The rebranding was a significant step forward, reflecting our commitment to premium quality and innovation.
The launch of Ashwells expanded our portfolio, allowing us to cater to a broader range of consumer preferences and needs.
2023: Making Our Way to Food Service Sector & Keeping You Up-to-Date
The year 2023 saw us diversify our offerings even further by stepping in to the world of food service with the introduction of Rendles all-new Indulgence range of All-Butter Sweet Biscuits Twin Packs. This move not only expanded our market reach but also reinforced our reputation for delivering premium quality products specially tailored to a variety of sectors.
We also launched our all-new quarterly newsletter, Off the Shelf, aimed at keeping our valued customers informed about the latest market developments, product updates, promotions, and industry trends.
2024: Innovation Continues with New House Brand & Digital Transformation
2024 witnessed the launch of house brand Snak Shed, featuring refreshed branding targeted towards on-the-go consumers. Snak Shed has been launched to revolutionise retailers on-the-snacking category with our moreish range of sweet and savoury grab & go snacks! Choose from a selection of moreish muffins, buttery flapjacks, giant cookies, and wholesome snack bags!
Also in 2024, we have expanded the Rendles Indulgence range of luxury on-the-go snacking by introducing Rendles Indulgence & Mini Indulgence Luxury Flapjacks & Bars!
Plus, we're making things more convenient for you & better for the environment by going digital with our Quarterly Product Portfolio. Every quarter, we'll update our digital portfolio with the latest brand launches, products, prices, and packaging changes, making it easier than ever for you to stay informed—all with just a click!
Celebrating 31 Years
As we celebrate our 31st anniversary, we extend our gratitude to our loyal customers, dedicated employees, and valued partners who have been instrumental in our success story. We couldn't have done it without you!
Looking ahead, we're staying true to our promise of providing high quality, unparalleled service, and continued innovation.
Here's to the next chapter of growth and culinary delight with Springvale Foods!